In founder Brittany Bates' words, "BP is a wellness brand giving you a little color, a little culture, and all the self-care smoke you can handle."
As a licensed psychologist in the Houston, Texas area, Brittany is no stranger to wellness and mental health advocacy. She came to us wanting to craft a lifestyle brand that was intentional about curating a unique experience for consumers. Her goal was for the Bold Peace brand to serve as a hub of resources and products that could empower its audience to put their overall wellness as a top priority. Brittany made it clear she wanted the brand to be BOLD and stand out in the very much muted and 'safely-styled' world of health and wellness. We gladly accepted the challenge!
After some focused brand strategy and fun creative direction, we landed on a logo and brand identity that was laced with color rich personality! Our studio partnered with Houston based photographer, Rose Tello, to capture the essence and spirit of the brand through images.
In the end, we successfully developed a brand that speaks to both Brittany's knowledge base as a mental health professional, AND the personality of a wellness brand that wants to live life "out loud"! As the brand continues to grow, Brittany plans to sell pop culture inspired t-shirts, self-care prompted journals, and much more.
Brand Identity Design
Brand Photography Creative Direction
Website Design & Development