Branding Tips Archives –


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Branding Tips

Believe it or not, the saying IS true.  “New levels, new devils,” is a popular quote that references how with each new level you advance to in life, expect a WHOLE new set of problems to be waiting for ya! But when it comes to knowing ‘how to build a brand’, how does this quote […]

4 Best Strategies For Investing in Your Brand

Brand Identity Design Lex Creative Studios

So many times I’ll check my DMs and see messages from fellow small biz owners saying they’ve been in business for a while, but need help building their “brand”.  Or they’ll ask about my services, wanting me to “brand them”. Now, this is absolutely fine, I LOVE chatting with other business owners in the DMs […]

Branding Identity Design vs Branding: How to Do Both Successfully

agency studio white desk with gold vase

According to Hubspot, 86% of consumers reported preferring an “authentic and honest” brand while engaging on social networks. And can you blame them? Gone are the days where business owners can hide behind their logo and stylized flatlays. Consumers want MORE authenticity, more personality, and more relatability before they part with their hard-earned coins. Rebranding […]

5 Signs to Rebrand Your Business Now

Laptop Rose Gold Pen

A lot of business owners are afraid to invest in their business! So many of them won’t hire a designer to FULLY develop their brand. However, when it comes to the ones that DO invest–it’s always obvious.

10 Things You Didn’t Know About Branding

But you can call me Lex! I’m the Founding Creative Director of Lex Creative Studios, where we craft intentional brands for early-stage D2C beauty startups. I’m a transformation expert and I thrive at helping brands and designers achieve their highest level of industry authority, while not sacrificing their authenticity.

Here on the blog you'll find my best tips for both:
• early stage businesses interested in leveling up their brand AND
• graphic/web designers wanting to gain more industry authority.

Take what you need and don't forget to share!

Hi friends, I'm Alexis —

The woman behind the MacBook Pro and endless cups of coffee...

xo, Lex