type of business:

What We Did:

A Personal Branding Project

Dr. Sarah Mac

Dr. Sarah McMurtry, or "Dr.Sarah Mac", as she's affectionately called, hired me initially to rebrand her psychology firm, Perspectives Psychological Resources.

The practice has 2 locations in Atlanta, GA, and had been successfully in operation for several years when we began our project. However, with time, the company grew, expanded, and evolved, and needed an up to date branding to match its growth. The project went SO well, Sarah hired me again to develop her personal brand, Dr. Sarah Mac, the portfolio piece you're viewing now.

We went with bold but soft colors for Sarah's personal brand. Something of stark difference to her psychology practice's branding! She wanted a space to be herself and be positioned for more opportunities to speak, write, and mentor the youth she'd already connected with in the Atlanta area. In fact, our strategy work helped Sarah be primed and ready to land 3 speaking engagements--before we officially launched!

After solidifying Sarah's brand identity we partnered with Atlanta photographer, Kelley Raye to capture the images. We rounded out the project with a warm, friendly, and FUN website, that showcased Sarah's personality AND professionalism.

A Personal Branding Project



Brand Strategy
Brand Identity Design
Photography Creative Direction
Website Design & Development
Marketing Collateral

back to the portfolio

The rebranding process with Lex Creative has been very meaningful for our business. It allowed us to refocus on our company vision so that it could be visually represented in a way that was authentic and represented our work and who we are as a company.

Since working with Alexis, my company had its highest quarter in services booked, in the company's history! I recommend her 10 out of 10!

dr. sarah mcmurtry

Before working with Lex Creative, I had a business, but did not have a BRAND.

Let's start your project today.

We can start your transformation today. Simply apply for your very own stunning brand, that positions you for next level legacy. Let's go! 

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